The pre-owned luxury watch market has been declining for over a year, driven largely by the top three brands.
Even so, nearly three quarters of currently-made Rolex models are worth more pre-owned than new.
Patek Philippe still commands the highest resale premium, though only half its models beat their retail price.
Spencer Platt/Getty ImagesEighty-nine of Rolex's 123 current models included in the analysis are worth more used than new.
On average, pre-owned Rolex watches cost 24% more than retail, less of a markup than pre-owned Patek Philippe, and more than that of Audemars Piguet.
Persons:
Patek Philippe, Audemars, Philippe's, Rolex's, Charles Tian, Morgan Stanley, Spencer Platt, Piguet, Tian
Organizations:
Service, Rolex, Audemars, Oaks, Getty
Locations:
Wall, Silicon, New York, Swiss